Social Media Resilience for Local Government (Australia)

Description

Council in the time of social media

Social media can be a powerful tool for fostering community engagement and transparency, but it also presents unique challenges. This course is designed to build resilience for staff and councillors by equipping them with the skills needed to handle negative feedback, manage public scrutiny, and address misinformation effectively.
They will learn how to maintain a professional online presence while ensuring that their communication remains clear and constructive.

The course will guide your staff and councillors through practical strategies for managing and mitigating the impact of criticism and rumours. They’ll discover techniques for staying focused and responsive even in the face of online negativity, and how to utilise social media as a robust tool for positive community interaction.

Develop the resilience needed to turn challenges into opportunities for stronger public relations and engagement.