Frontline Staff Under Pressure: Rising Aggression & the Hidden Toll on Workers

Across Australia, frontline retail staff are facing alarming increases in aggressive behaviour from customers — verbal abuse, threats, even physical violence. A 2024 survey found that 87% of retail and fast-food workers reported abuse from customers in the past year, with some encountering weapons. 

These risks are more than just isolated incidents; they’re part of broader psychosocial hazards — stressors in the work environment that can harm mental and physical health. The Shop, Distributive & Allied Employees’ (SDA) survey of over 11,000 retail workers found that 77% are at high risk of harm, with many reporting burnout, low wellbeing, and intentions to quit. 

Retailers are responding by adopting safety measures, pushing for tougher laws, and developing frameworks to better manage these risks. For example, Safe Work Australia’s case study of Horizon Retailers shows how workplace feedback forums, clearer policies around customer behaviour, realistic rostering, and environmental changes (signage, security) can make a difference. 

Why Training is Critical 

To protect both workers and organisations, training is no longer optional — it’s a necessity. Here’s what training in Workplace Aggression and Psychosocial Hazards offers: 

• De‐escalation skills and safe response strategies so staff have a framework when aggression occurs 
• Awareness of psychosocial hazards — recognising signs of trauma, burnout, or stress so early intervention is possible 
• Clear policies & role clarity so staff aren’t left unsure of how to act or escalate aggressive situations 
• Legal and safety compliance — under work health and safety laws, employers are obligated to manage psychosocial hazards, not just physical danger 

Retail workers should not have to do their job “expecting the worst.” With rising aggression, employers who proactively train their teams, implement proper safety protocols, and design their workplaces with psychosocial risk in mind are not just protecting staff — they’re preserving morale, reducing turnover, and upholding their legal duty of care. 

Explore our courses: 

Workplace Aggression Training    

Psychosocial Hazards Training